Newstv99 : Mumbai, 27th October, 2026. Farah Khan is celebrated for creating some of Bollywood’s most iconic dance moments. Now, she is bringing the same energy and personality into the kitchen through a special video collaboration with Eatopia.
At the centre of this collaboration is a familiar favourite with a thoughtful twist: Honey Jam Donuts.
Instead of using a conventional jam filling, Farah brings the donuts to life with Eatopia Honey Jams. Made with real fruit and pure honey, the Strawberry, Blueberry, Mixed Berry and Mulberry Honey Jams offer familiar fruity flavours without refined sugar, artificial colours or preservatives.
The collaboration marks an exciting Bollywood debut for Eatopia while presenting its Honey Jams in a format that feels joyful, creative and easy to recreate at home.
“When we started Eatopia, we wanted to make thoughtful food choices feel enjoyable and practical. Watching Farah Khan use our Honey Jams to create something as familiar and loved as donuts was incredibly special. It showed that mindful ingredients can become part of everyday recipes without taking away the flavour or excitement,” says Sachin Eapen, Founder and Director, Eatopia.
The moment became even more meaningful when Farah Khan selected Eatopia hampers as gifts for national athletes. Seeing the brand become part of a thoughtful gesture honouring individuals who represent India with dedication and excellence was a moment of immense pride for the Eatopia team.
This story is not about making anyone feel guilty for enjoying food. Eatopia’s philosophy has always been about helping people understand what they are choosing and offering options that fit naturally into real life.
Through #WeDontSugarCoat and #NoSugarcoating, Eatopia keeps conversations around sweetness transparent and human. Honey Jams are one part of this growing journey. Honey Gulkand, Protein Fruit Bites, Choco Nut Spread and Ketchup carry the same belief forward through familiar flavours and purposeful ingredients.
For Eatopia, this Bollywood collaboration is more than a milestone. It is the beginning of a larger story about creativity, honest food and bringing more #JustGoodThings into everyday Indian homes.
Sachin Eapen Founder and Director, Eatopia
